About Us
“A-Ha” Moment…
Sweet Peas founder Adriana Hummel, was pregnant and laid off from corporate america in 2017, when her mompreneur spirit kicked in. Her daughter Maya was born shortly thereafter, with no hair and often mistaken for a boy until the age of 2 years old.
With a passion for fashion & design, and frustration with comfort in products in market, had her “A-Ha” Moment to create baby turbans for daughter Maya that would coordinate with fashions year-round and comfortable for all day wear would become talk of the town.
5 years later Sweet Peas Founder, Adriana was named “Trail Blazer” by Voyage Magazine. Now with many SOLD OUT collections, viral social content with 125k+ followers, national media coverage from local news to Vogue Magazine, and global brand collaborations & partnerships. Headquartered in South Florida, and found instore + online at major retailers and speciality boutiques nationwide with an expanded product line from turbans to dresses and pajamas focusing on our mission: To create the sweetest ever-so-soft essentials from head to toe.
The Next Chapter
Danielle Marder, Partner & COO and mother of two named “Global Brand Builder” in 2022 by License Global has come from the toy industry to join forces with Adriana to build a kids apparel empire.
Now a powerhouse team of two moms on a mission to create an effortless lifestyle for littles offering the Sweetest Ever-so-soft Essentials for all life’s adventures from head to toe.